When potential customers search for home improvement contractors, they want to see your name appear among the top results. This requires an online presence that drives engagement and grows your business.
Retargeting is a digital marketing strategy that follows consumers after they visit your website and encourages them to choose your company for their home renovation needs.
1. Build a Website
A website is a digital storefront where you can share information about your services, display pictures of previous projects and provide an avenue for potential customers to get in touch. Search engine optimization is the practice of improving a website to increase its visibility when prospective customers search for home improvement services online.
Retargeting is a form of digital marketing that targets the consumers who visit and leave your site without enlisting your services. It follows these potential leads and displays advertisements to encourage them to return and enlist your help. In addition, an active social media presence and responsive customer service are also important aspects of any home improvement company. These strategies will help your business attract and retain more customers. For more info, contact our team.
2. Optimize Your Website for Search Engines
Most home improvement companies begin their search for contractors by typing keywords into a search engine. By making small changes to your website, you can increase the chances of your company showing up in search results. This is called SEO, and it’s an investment that can bring in qualified leads for years to come.
Home improvement entrepreneurs are busy and wear many hats—they’re hiring new workers, keeping clients happy, running the books, and finding new business. Partnering with a digital marketing agency can help them achieve their goals without adding another thing to their plate. When selecting a digital marketing agency, look for one that can provide you with case studies and outcomes reporting that demonstrate their expertise. This will ensure that your marketing dollars are spent wisely.
3. Social Media
Many homeowners need remodeling services to repair, renovate or update their homes. They are looking for reliable, trustworthy and experienced home improvement companies to get the job done right.
Social media marketing allows home improvement businesses to showcase their work, hold contests, provide promotions and build relationships with customers online. It also provides a platform for clients to share their experiences and reviews.
Local SEO is the key to making your business visible when potential clients are searching for home improvement services in your area. When combined with pay-per-click (PPC) advertising, it’s the best way to increase your visibility and attract qualified leads to your business. A digital marketing agency can help you implement these strategies effectively. Their expertise and experience will help you grow your business while saving time and money.
4. Content Blogging
The goal of blogging is to create content that helps solve your home improvement customers’ problems. To do this, you’ll need to research their pain points through online forums and Facebook groups. Once you know what their problems are, write blog posts that pique their curiosity and answer their questions.
This type of digital marketing strategy keeps your company at the top of potential customers’ minds so that when they are ready to hire a contractor, they remember who to call. It also increases client loyalty and brand recognition. In addition, retargeting can increase your conversion rate by up to 25%.
Retargeting is a great way to increase the number of visitors to your website from people who have already interacted with your business online. It targets the same audience as your Facebook or Google AdWords ads and can be a highly effective way to convert customers.
Using retargeting is easy, especially if you have your list of email contacts organized in a CRM tool. All you need to do is upload the list to the retargeting platform of your choice and then the targeted audience will start seeing your ads as they scroll online.
Creating and deploying an effective digital marketing strategy is essential for home improvement companies. Internet marketing is cost-effective, measurable, and the quickest way to reach your ideal audience. Contact our team of experts today to learn more about how digital marketing can help grow your business.